10 Tips for Trade Show Success

For any company, participate in a trade fair is very expensive and we want obtain the maximum results with direct customers in the event and potential customers in the future. Here is an excellent article that explains that you must consider to be successful at your show.

1. Know why you exhibit before you do anything else

Just as intent is an important factor in the law, it’s essential in exhibiting. Too often exhibitors reserve a booth at a show without knowing why they are going in the first place. Without the guiding light of an overriding goal, they can’t shape their exhibit to match their needs, train their staff to aim at a common goal, or even know if they succeeded.

2. Exhibiting well requires both logistics AND marketing

You may say, “I object, your honor. I only have time to manage the logistics for our trade show.” That’s not going to get you off the hook. To succeed, you must also perform well the marketing tasks that too often get pushed aside in favor of details like shipping, ordering show services, and travel arrangements.

3. Exhibit at shows where your buyers are

Just as what is legal based on jurisdiction, so changes your fortunes as you exhibit at one of the over 10,000 shows you can choose from (in North America alone). You have to do the homework to determine what your best customers look like, and then find the trade shows where they freely roam.

4. Design your exhibit for your buyers, not you

What if your lawyer talked a lot just because he likes to hear the sound of his voice, rather than to convince the jury? Similarly, some companies design their exhibit to show themselves off the way they want to be seen – rather than focusing their message to best appeal to their clients and prospects.

5. Bring only willing booth staffers

Do the people you ask to staff your booth react as if being summoned for jury duty? Those people will take that negative attitude with them when they meet your booth visitors. Don’t ever break this law if you want to succeed at shows – just bring willing booth staffers, even if they cost more to get there.

6. Always train your booth staffers

Legal proceedings follow almost ritualistic protocol. You will please the judge if you follow similarly repetitive steps and train your staff for every show. Top sales people still need to know how to adapt to trade show booth staffing. And veteran staffers don’t know your new objectives, new products, latest pre-show and at-show promotions, and how to use the new technology you added to your booth.

7. Qualify your leads to boost follow up

Just as not everyone is guilty, not every lead is qualified. Your booth staffers must interrogate attendees to determine their value, and then rank the leads (A – Immediate, B – Intermediate, C – Future). Your reps will be more likely to follow up on the A & B leads, knowing you have already sent the C leads (that you still continue to market to) to the holding cell.

8. Promote your presence before and during the show

A good trial lawyer is a little bit the showman in order to sway the jury. You should have no objection to taking a page out of his book and promoting your presence before and during the show. Let attendees know all the reasons they should visit your booth, so you get their attention, rather than your competitor.Here’s a free book to help.

9. Plan for lead follow-up before the show

Have your closing arguments prepared before the trial ends – by preparing your lead follow up system before you go to the show. Assign a person to enter the leads, have fulfillment packets prepared, and have a smooth process for getting leads quickly to the right sales people.

10. Measure and report your results to keep exhibiting

After the show ends, the jury is still out whether it was a successful show or not. But if you track your leads to sales, compare your costs to your sales, and then report your satisfactory return on investment, you’ll be much more likely to be judged successful. 

If you’ve just realized you have been breaking these laws all along, consider yourself on parole. You’ve got some time to reform your ways, become a trade show law-abiding citizen, and generate trade show success.

About Autor: Mike Thimmesch 

Mike is director of industry relations for Skyline Exhibits, designer and builder of custom modular exhibits and portable displays.

Original article: http://www.tsnn.com/news-blogs/10-simple-laws-trade-show-success

6 Reasons for problems with your staff

1. Your staffers ignore attendees

It’s hard to believe, but far too often attendees walk into a booth and are ignored by booth staffers – maybe even your booth staffers. This behavior exasperates attendees. If you ignore them in your booth, they would expect to be ignored as a customer. Which is why they are unlikely to ever become a customer.

2. Your staffers do not make eye contact

Attendees can’t make a personal connection if your booth staffer doesn’t pay close enough attention to even look them in the eye. They don’t have to stare; they just have to demonstrate they are paying attention to your visitors, so the visitors feel valued.

3. Your staffers talk without listening

If your staffers are too intent on unloading the same talking points, rather than listen first to what each visitor is trying to achieve at the show, then your staffers’ data dump will fall on deaf ears. Attendees want a dialog, not a diatribe.

4. Your staffers don’t know what they are talking about

Thanks to all that product information on the Internet, today’s trade show attendees are better informed than ever before. So if your booth staffers lack the product and industry knowledge to competently answer questions, attendees will take their business to someone who knows their stuff instead.

5. You hire booth babes instead of brand ambassadors

An assertive, friendly, knowledgeable booth staffer will create far more real opportunity with buyers than a booth babe that will intimidate some men, be avoided by some senior decision makers who don’t want to look like they’re hitting on women, and by many women who are offended by them. If you do not have enough capable booth staffer among your employees, you can hire brand ambassadors, and skip the booth babes.

6. Your staffers stand in front of a confusing or shabby trade show display

Attendees quickly judge how trustworthy your company is by how well your booth represents it. Does it quickly communicate how you can help them solve their problems? Does it show that you are a good company to work with? Or does it send conflicting messages, and look like it needs repair or replacement? Your exhibit will reflect well or poorly on your booth staff.

Autor:

Mike Thimmesch

Mike is director of industry relations for Skyline Exhibits, designer and builder of custom modular exhibits and portable displays.

6 Tactics to Keep Exhibitors Happy and Coming Back

How do event organizers keep exhibitors happy and coming back every year? Here are six new ideas to consider.

1. Strive to solve top exhibitor pain points: cost, confusion, lodging, and shipping. Discover their expectations.

2. Rewards Program: Ways to reward loyalty beyond priority booth selection: local discounts, perks, discounted sponsorships.

3. During move in and move out offer free snacks and drinks to weary exhibitors.

4. Minimize pages and fine print in exhibitor kit. Limit rules and guidelines and consolidate suppliers.

5. Consult all year long, be available on social networks, ask questions, and listen. Post pictures, attendees and exhibitors love their faces. Include their booth logos to extend their exposure.

Autor:

Lew Hoff

President at Bartizan, Lew has spent the last 40-plus years focusing on bringing buyers and sellers together, face-to-face.

5 Reasons Going Digital Can Help You Be More Green at Your Next Show

In the spirit of Earth Day, I wanted to touch upon how digital/social media can be an effective way to lower your shows carbon footprint. Printed materials have always been the hallmark of doing business when face-to-face at a show, but more times than not, companies print more than is needed. The result, it will be thrown out at the end of the day. The way to remedy this waste of paper would be to have your company starts to convert some of your physical promotions into digital ones. This change would not only allow you to increase your opportunities to be found, but also help the environment in the process.

Below are some reasons and examples why going digital is good for the environment, your business and your show.

1. Less Materials Made - Less Thrown Away
Most booths at a show generally have some type of handout to give attendees and media when they stop by. They can be news releases, brochures, sell/spec sheets or just a flyer, all of which are helpful, but will eventually find their way to the nearest waste basket. By publishing some of this information online, either by emailing a link out to your customers before the show starts or you can take down information of customers/attendees stopping by your booth and followup with them after the show.

2. Digital is quicker to produce and is infinite and evergreen
Creating digital and social media is generally a quicker process than designing print materials. One of the hardest things to do for a show is estimating how many of flyers/handouts you need so that you don’t run out. Result, you generally end up with extra inventory, which is also a company expense. With digital content, your scale is infinite because creating it once is enough for everyone to be able to share and socialize it with as many people as you want. Also, if you make a mistake, you can easily update it.
3. Print, Pack, Ship — Unpack, Pack, Ship
We all know this scenario. There are many printed materials that you can now make digital. While you may feel this will decrease your footprint, just think of the financial savings, and “no back pain”, by having less to ship and handout.
4. Tracking your marketing materials
You can add a link or QR code on your printed materials which will allow you to know when someone used it, and when they did that specific action. However, if your materials are digital, you can know how they got to your site, how long they were there, what they clicked on, and what other pages they visited. When your information is digital, you can get a lot more information about a customer/attendee, while allowing them to also get more information about your company.
5. Less to carry for the attendees and media
We are seeing a growing trend with show organizers who want to be able to send everyone attending the show more information before it starts. Some of our show partners have moved away from printed show directories and press kits in favor of mobile apps and using an online newsroom as they are easier to produce, create less waste, provide a better experience and can cost less.

by Trace Cohen

Trace Cohen is the Co-founder of Launch.it, the only Event News Management Platform for expos, tradeshows and events to increase their social engagement, buzz and revenue with their exhibitor and show news by creating a Digital Media Center for them. 

Getting Your Booth Experience Just Right

Getting Your Booth Experience Just Right 

by Lisa Apolinski

 

inShare

I attended a show recently in Las Vegas, and I was amazed with the exhibits on the show floor.  Some, however, were just a little off.  Take heed of these common trip-ups around your next booth experience.

A design that is too feminine or masculine.  This is a delicate balancing act.  You want a booth design that appeals to both, so you want to work with elements that add both into the mix.  Think about the colors you choose and the types of materials that are in the booth, including furniture choices.  And having both feminine and masculine elements in your design will give a great balance and uniqueness to your booth.
 
A demo that is too easy or too complicated.  This too is about balance, but more of a balance of time.  The use of your demo is to engage and excite your attendee.  If your demo is too easy, they could easily skip the demo or be done and out of the booth before you know it.  A demo that is too complicated, on the other hand, can cause confusion or even frustration and leave the attendee with a bad experience from your booth.  Have just enough elements in your demo so that there is a bit of thinking required and some good engagement for your attendee.

Staff that are too laid back or too eager.  I saw both of these scenarios at the show.  On one side, you may have staff who are sitting, looking at their cell phones and looking completely bored.  On the other side, you may have staff who are almost on top of attendees as they pass by the booth, trying to get them in.  You need to have staff be aware and alert, looking for opportunities for engagement, but without overpowering the attendee.  This is about being aware of the attendee and the body language, versus either waiting for the attendee to ask for assistance or trying to get everyone in the booth.  This is also where strong sales skills come into play, and why staff choices are so critical for the success of the booth.

About Autor:

Lisa Apolinski is a writer, blogger, and digital strategist, having founded her own

consulting company

3 Rules to Set for Trade Show Booth Staffers

Great article about staff in an exhibition, by Lew Hoff

»Unlike most other forms of marketing, exhibiting at a trade show gives businesses the invaluable opportunity to have face-to-face interactions with prospects. Exhibitors need to develop their
event plan with this unique advantage in mind.

If booth staffers are highly skilled and well-trained, they could be able to develop key business relationships and build strong lead capture lists. To maximize the chances of those outcomes, exhibitors should establish these three ground rules for their trade show staff members:

1) Don’t let staff member’s text

Mobile devices can be excellent trade show tools. Exhibitors that use mobile trade show apps make their lead generation processes much simpler and better organized. However, staff managers should make sure that booth staffers are using their phones for trade show purposes, not personal ones. As EventSpeak recently pointed out, booth staffers who are glued to their smartphones or tablets during the conference often come off as disinterested and rude. If attendees see staff member’s texting, they may decide to pass on that exhibit and move on to one with more engaging booth staffers.

2) Stay energetic at all times

Staff members should strive to remain highly enthusiastic throughout the event. By the end of the trade show, booth staffers may be exhausted from hours of standing around on the floor. This is when staff managers should encourage them to stay energetic.

One helpful way to keep booth staffers lively is to have them engaged in games or activities with attendees. Not only will this make things more exciting for booth staffers, it will give attendees a more memorable experience.

3) Stick to a plan

Exhibitors should have an event checklist planned for every trade show that outlines specific objectives for booth staffers. Whether exhibitors want sales orders, qualified leads or increased product awareness, they should be sure that staff members stick to a focused strategy and meet their benchmarks.«

For more useful exhibitor info, download, the 7 Deadly Sins of Tradeshow Exhibiting (And How to Avoid Them).

About Autor: Lew Hoff 

President at Bartizan, Lew has spent the last 40-plus years focusing on bringing buyers and sellers together, face-to-face.

3 Rules to Set for Trade Show Booth Staffers

If booth staffers are highly skilled and well-trained, they could be able to develop key business relationships and build strong lead capture lists. To maximize the chances of those outcomes, exhibitors should establish these three ground rules for their trade show staff members:

 

 

1) Don’t let staff member’s text

Mobile devices can be excellent trade show tools. Exhibitors that use mobile trade show apps make their lead generation processes much simpler and better organized. However, staff managers should make sure that booth staffers are using their phones for trade show purposes, not personal ones. As EventSpeak recently pointed out, booth staffers who are glued to their smartphones or tablets during the conference often come off as disinterested and rude. If attendees see staff member’s texting, they may decide to pass on that exhibit and move on to one with more engaging booth staffers.

2) Stay energetic at all times

Staff members should strive to remain highly enthusiastic throughout the event. By the end of the trade show, booth staffers may be exhausted from hours of standing around on the floor. This is when staff managers should encourage them to stay energetic.

One helpful way to keep booth staffers lively is to have them engaged in games or activities with attendees. Not only will this make things more exciting for booth staffers, it will give attendees a more memorable experience.

3) Stick to a plan

Exhibitors should have an event checklist planned for every trade show that outlines specific objectives for booth staffers. Whether exhibitors want sales orders, qualified leads or increased product awareness, they should be sure that staff members stick to a focused strategy and meet their benchmarks.
 

 by Lew Hoff

www.tsnn.com 

Tips on Multi-year, Multi-event Attendee Engagement

At the recent IAEE DC Chapter’s luncheon meeting, a2z’s vice president of Professional Services, Angi Carr, shared some important strategies for multi-year and multi-event attendee engagement.

1. Know what engages and re-engages your attendees
   Events are not just about products, services and education. In fact, they are mostly about people. To know what draws your audience, focus on what’s important to them, and what brings them to your event.  
   
2. Provide smart, integrated tools
   Provide solutions that are easy to navigate and fast to use. Technology should be there not to awe, but to help your attendees achieve their event goals.
    
3. Use the power of data analysis
   Mine your website and mobile app analytics to figure out what engaged your audience the most. Understand the behavior and demographics of the people who are viewing and engaging with your content.
    
4. Leverage email automation and surveys
   Use the power of marketing automation to execute a well-planned email-based promotional campaigns and surveys. Review and compare the campaign reports to gauge the audience engagement level.
    
5. Let your event app & website live post-show
   Many event websites go to almost zero content immediately after the event is over. A simple thank you message is not the right way to thank event participants for staying invested in your brand. Continue to display and grow your videos, photos, blog posts, event highlights and survey results from the previous event even as you build content for the upcoming one. Invite attendees to view, comment and share your content with their peers.

Nishita Jain, Director of Digital Marketing, a2z, Inc. - See more at: http://techcorner.tsnn.com/content/tips-multi-year-multi-event-attendee-engagement#sthash.wtiKj64H.dpuf

Nishita Jain, Director of Digital Marketing, a2z, Inc. - See more at: http://techcorner.tsnn.com/content/tips-multi-year-multi-event-attendee-engagement#sthash.wtiKj64H.dpuf

by NishitaJain, Director of Digital Marketing, a2z, Inc. 

www.tsnn.com

 

At the recent IAEE DC Chapter’s luncheon meeting, a2z’s vice president of Professional Services, Angi Carr, shared some important strategies for multi-year and multi-event attendee engagement. Here are the key insights from her presentation:

1. Know what engages and re-engages your attendees
   Events are not just about products, services and education. In fact, they are mostly about people. To know what draws your audience, focus on what’s important to them, and what brings them to your event.
    
2. Provide smart, integrated tools
   Provide solutions that are easy to navigate and fast to use. Technology should be there not to awe, but to help your attendees achieve their event goals.
    
3. Use the power of data analysis
   Mine your website and mobile app analytics to figure out what engaged your audience the most. Understand the behavior and demographics of the people who are viewing and engaging with your content.
    
4. Leverage email automation and surveys
   Use the power of marketing automation to execute a well-planned email-based promotional campaigns and surveys. Review and compare the campaign reports to gauge the audience engagement level.
    
5. Let your event app & website live post-show
   Many event websites go to almost zero content immediately after the event is over. A simple thank you message is not the right way to thank event participants for staying invested in your brand. Continue to display and grow your videos, photos, blog posts, event highlights and survey results from the previous event even as you build content for the upcoming one. Invite attendees to view, comment and share your content with their peers.

- See more at: http://techcorner.tsnn.com/content/tips-multi-year-multi-event-attendee-engagement#sthash.wtiKj64H.dpuf

At the recent IAEE DC Chapter’s luncheon meeting, a2z’s vice president of Professional Services, Angi Carr, shared some important strategies for multi-year and multi-event attendee engagement. Here are the key insights from her presentation:

1. Know what engages and re-engages your attendees
   Events are not just about products, services and education. In fact, they are mostly about people. To know what draws your audience, focus on what’s important to them, and what brings them to your event.
    
2. Provide smart, integrated tools
   Provide solutions that are easy to navigate and fast to use. Technology should be there not to awe, but to help your attendees achieve their event goals.
    
3. Use the power of data analysis
   Mine your website and mobile app analytics to figure out what engaged your audience the most. Understand the behavior and demographics of the people who are viewing and engaging with your content.
    
4. Leverage email automation and surveys
   Use the power of marketing automation to execute a well-planned email-based promotional campaigns and surveys. Review and compare the campaign reports to gauge the audience engagement level.
    
5. Let your event app & website live post-show
   Many event websites go to almost zero content immediately after the event is over. A simple thank you message is not the right way to thank event participants for staying invested in your brand. Continue to display and grow your videos, photos, blog posts, event highlights and survey results from the previous event even as you build content for the upcoming one. Invite attendees to view, comment and share your content with their peers.

- See more at: http://techcorner.tsnn.com/content/tips-multi-year-multi-event-attendee-engagement#sthash.wtiKj64H.dpuf

At the recent IAEE DC Chapter’s luncheon meeting, a2z’s vice president of Professional Services, Angi Carr, shared some important strategies for multi-year and multi-event attendee engagement. Here are the key insights from her presentation:

1. Know what engages and re-engages your attendees
   Events are not just about products, services and education. In fact, they are mostly about people. To know what draws your audience, focus on what’s important to them, and what brings them to your event.
    
2. Provide smart, integrated tools
   Provide solutions that are easy to navigate and fast to use. Technology should be there not to awe, but to help your attendees achieve their event goals.
    
3. Use the power of data analysis
   Mine your website and mobile app analytics to figure out what engaged your audience the most. Understand the behavior and demographics of the people who are viewing and engaging with your content.
    
4. Leverage email automation and surveys
   Use the power of marketing automation to execute a well-planned email-based promotional campaigns and surveys. Review and compare the campaign reports to gauge the audience engagement level.
    
5. Let your event app & website live post-show
   Many event websites go to almost zero content immediately after the event is over. A simple thank you message is not the right way to thank event participants for staying invested in your brand. Continue to display and grow your videos, photos, blog posts, event highlights and survey results from the previous event even as you build content for the upcoming one. Invite attendees to view, comment and share your content with their peers.

- See more at: http://techcorner.tsnn.com/content/tips-multi-year-multi-event-attendee-engagement#sthash.wtiKj64H.dpuf

At the recent IAEE DC Chapter’s luncheon meeting, a2z’s vice president of Professional Services, Angi Carr, shared some important strategies for multi-year and multi-event attendee engagement. Here are the key insights from her presentation:

1. Know what engages and re-engages your attendees
   Events are not just about products, services and education. In fact, they are mostly about people. To know what draws your audience, focus on what’s important to them, and what brings them to your event.
    
2. Provide smart, integrated tools
   Provide solutions that are easy to navigate and fast to use. Technology should be there not to awe, but to help your attendees achieve their event goals.
    
3. Use the power of data analysis
   Mine your website and mobile app analytics to figure out what engaged your audience the most. Understand the behavior and demographics of the people who are viewing and engaging with your content.
    
4. Leverage email automation and surveys
   Use the power of marketing automation to execute a well-planned email-based promotional campaigns and surveys. Review and compare the campaign reports to gauge the audience engagement level.
    
5. Let your event app & website live post-show
   Many event websites go to almost zero content immediately after the event is over. A simple thank you message is not the right way to thank event participants for staying invested in your brand. Continue to display and grow your videos, photos, blog posts, event highlights and survey results from the previous event even as you build content for the upcoming one. Invite attendees to view, comment and share your content with their peers.

- See more at: http://techcorner.tsnn.com/content/tips-multi-year-multi-event-attendee-engagement#sthash.wtiKj64H.dpuf

CEIR Report Indicates Attendees Spend Nearly $45 Billion, Exhibitors Close to $25 Billion at Events

Attendees spend an estimated $44.8 billion and exhibitors spend an estimated $24.5 billion at events, according research compiled by the Center for Exhibition Industry Research.

This research documents the substantial contribution business-to-business exhibitions make to the U.S. economy through attendee and exhibitor direct spending.

For the first time, CEIR commissioned PricewaterhouseCoopers to quantify attendee and exhibitor direct spend estimates based on data compiled as a part of an interim update of The Economic Significance of Meetings to the U.S. Economy Study. This data, along with other CEIR data, were used to compute the estimates published in these two documents.

The reports, Attendee Direct Spending Estimate and Exhibitor Direct Spending Estimate, analyzed the potential, direct spend of attendees and exhibitors at exhibitions, as well as revealed direct spending at exhibitions of any size positively impacts the economy.

The findings are based on the more than 11,000 exhibitions that CEIR tracks from 3,000 net square feet and have at least 10 exhibiting companies to the largest exhibitions in the U.S.

“These direct spend estimates clearly communicate the power of business-to-business exhibition industry in making a substantial contribution to the U.S. economy,” said CEIR CEO Brian Casey.

 

He added, “Direct spending fuels business for exhibition organizers and suppliers as well as the travel and tourism industries. All this commerce helps local, regional and U.S. economies, which translates into job retention and job creation.”

Click on the following links to access each corresponding report: SM40.14 Attendee Direct Spending Estimate and SM41.14 Exhibitor Direct Spending Estimate. IAEE members can access the CEIR library and reports at no cost.

by TSNN News

11 Tips for International Exhibiting

Performing a show in another country on a project of great complexity, but that market is where are the best oportunities to grow your business.

So here are 11 tips, provided by Senior Account Executive Leslie Hopkins and Project Manager Julie Comfort of Skyline Houston, and Director of Development Philip Foust of Skyline Exhibits and Events, who have traveled around the world with their clients:

1.    When exhibiting abroad, you need more of everything: more time, more money, and more planning.

2.    It may sound obvious, but take the time to research before you go – about the country, the city, the people, and the show regulations.

3.    Learn about cultural differences, which transfer to how local attendees do trade shows differently.  What is considered polite and “politically correct” changes from country to country.

4.    Different cultures need different common phrases, even when you are communicating in English.  When emailing outside of the United States, it’s better to write “can you please?” instead of “will you please …”

5.    You have to remain flexible, even more so than domestically.

6.    Have cash in pocket!!  You find out that in some places you can’t use credit cards, but have to pay in cash, such as in Rome, where you pay cash to get electric.  Have cash for emergencies.

7.    You must let go of your usual expectations.  For example, there are no plug-in extension cords in Brazil– instead they wrap raw wire with tape!

8.    The exhibition venues can be so different – such as halls in the Middle East not having enough air conditioning.

9.    Getting a trade show exhibit through customs can be daunting.  Better to rent locally if you have a trusted source in country.

10.    Contact your cell phone carrier in advance and ask if you can use your phone overseas, and ask for one month international services.  But ask how much the calls, data, and texts will cost so there are no surprises.

11.    If your products or equipment are heavy and you need to ship them to the show, plan far ahead so you can ship earlier and cheaper by boat.  And yes, international shipping is harder.

The world is very large and there are many opportunities on the planet, so do not hesitate, take the risk there are big markets waiting for you.

Illuminated displays for 2014 from Walls + Forms

Walls + Forms Inc., a manufacturer of display products for the retail, banking and tradeshow industry, expanded its SignWare family with Lights Alive illuminated displays and VersaFlex framing systems. The framing system allows for the production of high quality light boxes at a budget price. The frame can also be used for wall-mounted or counter top poster displays.

 Lights Alive and Versaflex illuminated display systems are made from a wide variety of materials and can be customized to client specifications. Versatile and cost-effective backlit floor stand displays are simple in design to easily match any store decor or corporate color scheme in marble, granite, woodgrain or any material needed.

Measuring just 3.5 inches deep and available in a range of sizes, it can be free-standing, or hang from the ceiling or on the wall. The double-sided light box enables clients to have illuminated logos on side panels, an exclusive for this system to attract attention from all angles. A single-sided contour finish lightbox design appears as if it is floating on the wall.

Offering a full 360 degree viewing, the Lights Alive Ceiling Mounted Light Thief the unit steals existing light from the ceiling fixture. Easy mounting brackets attach to the light panel surround. Acrylic end caps can be printed with logos or advertising message. Now available in four sizes, the unit can fit standard 2 by 4 feet ceiling light panels.

The Versaflex modular frame system can be modified for applications such as single and double-sided ceiling-hung menu boards, wall-mounted menu boards, free-standing menu boards and more. All using the same high quality aluminum framing, printed images can be used in a variety of ways including as a lightbox; light thief; floor stand; poster frame; or as a single or double sided ceiling-hung menu board, wall-mounted menu board or free-standing menu board. From a lightbox that looks like it’s floating on the wall to a multi-sided product floor display, the system is unique in both cost effectiveness and in-store impact.

by Exhibit City News

IAEE accepting nominations for its newest award

The IAEE International Excellence Award recognizes an individual and/or organization that has made exceptional strides in creating, launching and managing an international event in the exhibitions and events industry on an international scale.

 “In 2013, IAEE covered significant ground in expanding our international reach,” said David DuBois, president and CEO, IAEE. “It became obvious fairly quickly that we have strong advocates across the globe – not just on IAEE’s behalf but for the exhibitions and events industry as a whole – and we are eager to recognize and encourage their efforts.”

Qualifications for this award include demonstrating significant development and/or improvement in the following areas:

• Exhibitor and attendee growth at an international show(s)
• Expansion of education opportunities in a particular region
• Industry advocacy across international borders
• Promotion of IAEE’s programs and presence on an international level

The recipient of the IAEE International Excellence Award will be honored during IMEX Frankfurt, to be held May 20-22 in Frankfurt, Germany. Nominations for this award must be received by March 10.
To nominate an individual, visit http://www.iaee.com/awards-and-recognition/international-excellence.
To learn more about the IAEE awards program, visit http://www.iaee.com/awards-and-recognition/iaee-awards.