1. Underselling your company with bad graphics
2. Putting way too much text on your display
3. Not promoting your presence at trade shows
4. Not training your booth staff and discussing proper expectations
5. Not listening to your prospects needs
6. Depending on a fishbowl to bring in qualified leads
7. Hauling too much literature to your booth
8. Not planning for trade show success
9. Not informing your exhibit service partner
10. Not following up on leads
You’ve got a tremendous investment, not only in money, but also time and hopefully training in marketing your business at trade shows. Don’t get in the way of your own success!
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