Attendees spend an estimated $44.8 billion and exhibitors spend an estimated $24.5 billion at events, according research compiled by the Center for Exhibition Industry Research.
This research documents the substantial contribution
business-to-business exhibitions make to the U.S. economy through
attendee and exhibitor direct spending.
For the first time, CEIR commissioned PricewaterhouseCoopers to quantify attendee and exhibitor direct spend estimates based on data compiled as a part of an interim update of The Economic Significance of Meetings to the U.S. Economy Study. This data, along with other CEIR data, were used to compute the estimates published in these two documents.
For the first time, CEIR commissioned PricewaterhouseCoopers to quantify attendee and exhibitor direct spend estimates based on data compiled as a part of an interim update of The Economic Significance of Meetings to the U.S. Economy Study. This data, along with other CEIR data, were used to compute the estimates published in these two documents.
The reports, Attendee Direct Spending Estimate and Exhibitor Direct Spending Estimate,
analyzed the potential, direct spend of attendees and exhibitors at
exhibitions, as well as revealed direct spending at exhibitions of any
size positively impacts the economy.
The findings are based on the more than 11,000 exhibitions that CEIR tracks from 3,000 net square feet and have at least 10 exhibiting companies to the largest exhibitions in the U.S.
The findings are based on the more than 11,000 exhibitions that CEIR tracks from 3,000 net square feet and have at least 10 exhibiting companies to the largest exhibitions in the U.S.
“These direct spend estimates clearly communicate the power of
business-to-business exhibition industry in making a substantial
contribution to the U.S. economy,” said CEIR CEO Brian Casey.
He added, “Direct spending fuels business for exhibition organizers and suppliers
as well as the travel and tourism industries. All this commerce helps
local, regional and U.S. economies, which translates into job retention
and job creation.”
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