6 Tactics to Keep Exhibitors Happy and Coming Back

How do event organizers keep exhibitors happy and coming back every year? Here are six new ideas to consider.

1. Strive to solve top exhibitor pain points: cost, confusion, lodging, and shipping. Discover their expectations.

2. Rewards Program: Ways to reward loyalty beyond priority booth selection: local discounts, perks, discounted sponsorships.

3. During move in and move out offer free snacks and drinks to weary exhibitors.

4. Minimize pages and fine print in exhibitor kit. Limit rules and guidelines and consolidate suppliers.

5. Consult all year long, be available on social networks, ask questions, and listen. Post pictures, attendees and exhibitors love their faces. Include their booth logos to extend their exposure.

Autor:

Lew Hoff

President at Bartizan, Lew has spent the last 40-plus years focusing on bringing buyers and sellers together, face-to-face.