»Unlike most other forms of marketing, exhibiting at a trade show gives businesses the invaluable opportunity to have face-to-face interactions with prospects. Exhibitors need to develop their
If booth staffers are highly skilled and well-trained, they could be able to develop key
1) Don’t let staff member’s text
Mobile devices can be excellent trade show tools. Exhibitors that use mobile trade show apps make their
2) Stay energetic at all times
Staff members should strive to remain highly enthusiastic throughout the event. By the end of the trade show, booth staffers may be exhausted from hours of standing around on the floor. This is when staff managers should encourage them to stay energetic.
One helpful way to keep booth staffers lively is to have them engaged in games or activities with attendees. Not only will this make things more exciting for booth staffers, it will give attendees a more memorable experience.
3) Stick to a plan
Exhibitors should have an event checklist planned for every
For more useful exhibitor info, download, the 7 Deadly Sins of Tradeshow Exhibiting (And How to Avoid Them).
About Autor: Lew Hoff
President at Bartizan, Lew has spent the last 40-plus years focusing on bringing buyers and sellers together, face-to-face.
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