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7/4/14

Custom Floor Graphics- A Firm Foundation for Your Brand Message

Benefits of Floor Graphics

Before you dismiss floor graphics as not relevant for your business, first consider some of the marketing benefits:

  •  Floor graphics capture the attention of prospects whether walking past or directly on, they are almost forced to notice your logo.
  • Creative floor graphics amuse and delight prospects - often enticing them to take a photo and share on their social media sites.
  • Large format digital printing allows for over-sized images like the floor graphics used during March Madness for the women's college basketball finals.
  • The flexibility and variety of printed materials allows floor graphic designs to be developed for any number of floor options; concrete, high traffic, outdoor, etc.
  • Floor graphics can be used to direct traffic for a specific event or meeting just like the yellow brick road Dorothy used in the Wizard of Oz.
  • Affordable floor graphic materials, removable decals and small print runs allow your business to test a marketing message before creating more permanent floor branding
Floor Graphic Examples and Uses
  • Rolling carpet in any color or thickness
  • Wood and laminate finishes
  • Raised platforms with wire management
  • Thick carpet padding 
Interlocking anti-fatigue rubber tiles Floor graphics are available in a wide variety of colors and textures for custom ground graphics that complement your overall interior and your specific brand colors. Floor graphics are made from durable materials and high quality custom printing to display in the company lobby, museum entryway or the foyer of every building on the university campus.

by E&E Graphic Innovations

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