QuickMobile, a creator of mobile event apps, released a new white
paper that provides an expert perspective on the growing and changing
landscape of the mobile event app industry.
“7
Predictions for the Mobile Event App Industry in 2014″ details how the
industry will advance into the next stage of market acceptance, moving
from early adopters to early majority, as apps become commonplace at
events around the world.
“We strongly believe that 2014 will be a pivotal year in terms of app
adoption as more enterprises embrace the mobile experience and leverage
mobile technology to benefit everyone involved in planning, management
and execution of events. The end-results are connected communities of
peers and like-minded individuals and groups that are willing to engage
with brands and events like never before,” said Patrick Payne, CEO,
QuickMobile.
Among QuickMobile’s seven predictions for 2014 is that mobile event
apps will “evolve from being event-centric to binding an organization to
its audience year-round. They will emerge as ‘Mobile Engagement
Platforms,’ embedding themselves deeply into the day-to-day lives of
users and the organizations behind them.” They will succeed as powerful
connectors where other solutions have failed because the value that can
be delivered through a single, comprehensive enterprise mobile app
outreaches that of any other medium or platform.
QuickMobile also predicts that the proliferation of mobile event app
vendors will continue, but the market will reward vendors that add value
within and beyond the event, ultimately leading to consolidation of the
market.
“In 2013, we saw a tremendous influx of multi-event app customers,
and this will likely continue into 2014. To truly empower customers to
meet their goals and objectives, 365 days a year, vendors must have an
in-depth understanding of the complexities and intricacies of event app
design, user behavior, delivery, and support,” added Payne. “The needs
of the market are already shifting and customers are demanding more
sophistication, which will simply be too much for niche vendors. Those
left standing will be the vendors that offer enterprise-level apps
across all segments of the market.”
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