Glittering gowns, tuxes galore, flutes of champagne and massive exhibits
filled with the latest cars were just a few of the many highlights at
this year’s North American International Auto Show’s Charity Preview
Jan. 17 at Detroit’s Cobo Center.
The event not only drew 13,791 attendees to a showfloor packed with the
newest models from U.S. and overseas automobile manufacturers, but also
$4.8 million was raised for nine area children’s charities.
The 2014 Charity Preview results represent nearly a $1 million increase
in funds raised, compared with 2013, and the highest amount raised since
2008.
"The evening was absolutely electric," said Bob Shuman, chairman, NAIAS
2014. "It was a sea of sequence and black, and the accessories were the
smiles of 13,000-plus people celebrating our industry by giving back to
the kids in our community."
Charities benefitting from the event include Boys and Girls Clubs of
Southeastern Michigan, Boys and Girls Hope Detroit, The Children's
Center, The Children's Hospital of Michigan Foundation, The Detroit Auto
Dealers Association (DADA) Charitable Foundation Fund, a fund of the
Community Foundation for Southeast Michigan, Detroit Institute of
Children, Judson Center, March of Dimes Metro Detroit and Detroit PAL.
Funds raised by the Charity Preview also are utilized for the DADA Charitable Foundation Fund.
Each year, charitable organizations from throughout the region submit
proposals for grants from the DADA Charitable Fund to support worthy
programs to improve and enhance the lives of children and youth,
according to NAIAS officials.
Approximately 10 grants, typically ranging from $10,000 to $50,000, are awarded from the fund annually.
Since 1976, the NAIAS Charity Preview has raised more than $95 million
for Southeast Michigan Children's Charities, more than $54 million of
which was raised in the last 10 years alone.
Besides showing off the cars, the event also marked its 25th anniversary
celebration with a concert featuring singer/songwriter Sheryl Crow and
the new Grand Ballroom at Cobo was transformed into a nightclub with
live bands, food and cocktails.
The charity preview marked the end of press and industry week at the
show and doors opened the following morning to the 1 million attendees
expected to check out the cars in the next two weeks.
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